Philippe Trounev talks about growing a successful content editing platform

The ability to update and manage the content of your website with ease is one that will save you an abundance of time, energy and money. Rather than spending hours fiddling around with HTML, Doscie offers a simple solution.

The free application gives users an efficient, easy-to-use content editing platform which is plugged into your browser using an embedded Javascript link. It also allows users to manage numerous versions of their site and translate material into different languages.

After being released earlier this year, Docsie has been awarded 4.6/5 stars by Softpedia Review and has received almost 100k views on Instagram. We spoke to the brain behind the start-up, Philippe Trounev.

What motivated you to start up Docsie?

We were at Websummit showcasing our other startup and we both realized that we wanted to do something different. We wanted to create lots of microservices to empower small businesses so we came up with an idea and executed it.

What is your philosophy for your business?

To embrace challenges we face and turn them into stepping stones towards building better products and services. We like to create products and scale them, it’s fun.

Did you face any challenges getting established?

We were “established’ for about 3 years. We had two products (which we built, but didn’t launch) and which was about to get funded but decided to take things in a different direction and bootstrap with Docsie instead.

What have been the most rewarding aspects of creating your own business?

Seeing it grow from 100 users a month in May of this year to 1000’s of happy users all across the globe. We wanted to prove to ourselves that we can scale and support amazing products and we succeeded.

What are the most recent trends in the content management landscape? 

The future of content is serverless and dynamic. Look at techcrunch their site is now 100% dynamic. Static HTML sites are slowly dying and dynamically rendered serverless content is there to replace it.

What are some of the advantages of bootstrapping your own start-up as opposed to using early stage investors or venture capital?

You get to keep control and equity. I know lot’s of founders who were ousted from their own start-ups at semi early stages, had their shares diluted, idea crushed, etc. I think early stage seed capital is kind of useless in 2018, as entry barriers/cost to launching and scaling a product to a decent sized business is fairly very low especially if you write your own code.

Do you have a 5 or 10 year vision for your business?

We want to have over 100 profitable microservices, powering 1000’s of businesses globally.

Can you offer any advice to aspiring entrepreneurs?

Stop looking for a technical cofounder, learn to code, build something, try to scale it and network.

What are you currently working on?

We are working on AI powered translation microservice. There are 4 other services that we plan to release this year that focus on content localization, simplified search and AI powered dynamic A/B testing.

Christian Woods
Christian Woods
Christian is a morning reporter and technology columnist for Best in Australia. Christian has worked in the media since 2000, in a range of locations. He joined Best in Australia in 2018, and began working in Melbourne in 2019.
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