How to find a right business coach for you

A business coach can be an incredible asset to any entrepreneur, but finding the right one can feel like a daunting prospect. A business coach provides the support and guidance you need to help you achieve your goals and make the best decisions for your business. Working with the right business coach can help you achieve success and meet your business goals faster. According to a practice development company, hiring a business coach can boost your profit margin by 46% on average. However, there are plenty of business coaches out there, but how to find the right one? This guide will teach you everything you need to know about finding the best business coach for your needs, including tips.

1. Determine what you want to achieve

As with any other industry, there are good business coaches and bad ones. Before you hire one, determine what exactly you want from them. Do you want someone who can help manage your employees, be a motivator, or someone who can handle marketing and IT issues? Make sure that your coach has experience in these areas. According to a survey by the International Coach Federation, business mentoring is regarded as “very valuable” by 70% of the respondents.

Once you’ve figured out what is important to you, it will be easier to make a choice on which coach would be best for your needs. It may also be worth your while to seek multiple consultations so that you can compare notes before making a final decision. This will also give you an opportunity to interview different candidates.

2. Check if the coaches specialize in helping people like you

It’s possible that a coach is excellent at helping clients, but may not be able to help you achieve your goals. For example, if your goal is related to an online business and they primarily help offline businesses, they won’t be of much use to you.

When choosing a coach, ensure that their experience aligns with your requirements. If they don’t seem right, there’s no harm in talking with another one until you find someone who suits your needs. Just remember to ask about their specific areas of expertise before signing up. A good business coach will want to know what you need from them so they can deliver accordingly.


3. Look beyond availability

It’s easy to get hung up on whether or not you can meet with your business coach right away, but don’t lose sight of why you want one in the first place. Think about what motivates you—what are your goals? Are they immediate or long-term? Look beyond availability when deciding on a business coach because there are plenty of ways they can help.

If need be, search outside your comfort zone and work around their schedule so that you achieve your goals. If you really want to make it happen, find a way! A good business coach will also understand how important accessibility is to you.

4. Ask yourself if their style suits yours

The best business coaches can help you achieve your goals, but if their style doesn’t suit yours, then it may not be worth your time. Some people prefer one-on-one coaching, while others may feel more comfortable learning in a group setting. If you have tried different businesses and know exactly what you want, then in-person training might be right for you.

However, if you are just starting out or are unsure of where to go with your career, then online programmes might be a better choice because they are much cheaper and more convenient. It is important that your business coach meets your expectations.

5. Do they offer any guarantees?

Personal coaching is a professional relationship, and, as such, it’s important that you feel comfortable with your coach. Before committing to working with any coach or company, make sure they offer some kind of money-back guarantee. Nothing is riskier than investing in training only to realise your experience wasn’t everything you hoped it would be. If they can’t offer at least a 30-day money back guarantee, keep looking. 

On top of that, check out their website and social media presence—do they seem reputable? Do they have plenty of happy clients? Are their reviews positive? Only then should you decide if a business coach is right for you.

6. Make sure they charge reasonable prices

A lot of times, new business owners will get desperate and sign up with any coach they can find because they are just getting started and don’t have much money. Before you do, ask them how much it will cost and make sure that it is in your budget. Most coaches charge depending on experience, the number of hours you want them to commit, and if they require office visits or other factors.

There are many reputable coaches out there who charge reasonable rates, so make sure you look into your options before deciding on one person to work with. Avoid the overpriced coaches. Anything higher than that probably isn’t worth it because there are plenty of cheaper options out there.

7. Trust your gut feeling

One of the most important qualities you need to develop is the ability to judge well. Learn what it means and how you can improve it. In fact, many successful business coaches refer to themselves as life coaches in addition to business coaches. The two are inextricably linked.

So if you’re in search of a coach that can help with all aspects of your life, be sure to look for someone who provides both services. Don’t worry if they advertise themselves as something else—there’s no industry standard title that they must use, and any good coach will happily discuss what kind of work they do with you once you’ve identified your needs. But always remember, if something feels off about your prospective coach’s website or marketing materials, trust that feeling and keep looking!


Finally, a business coach will always be able to add value and assist you on your journey to success. If you decide to take on a mentor or coach, make sure that it’s someone who is willing and capable of working one-on-one with you to help you achieve your goals. Focus on your specific personal needs, desires, goals, and objectives. Go into it with an open mind so you can learn as much as possible from them—and use what they give you wisely by moving forward aggressively toward achieving your dreams!

Peter Cheel
Peter Cheel
Peter Cheel is a business coach at His purpose is to facilitate leaders, teams and professionals to flourish in their personal and professional lives.
Share this