The founder and owner of Glasses Shop Scott Ma has successfully established a thriving ecommerce business that sells prescription eyewear and sunglasses. The website is notable for its uniquely diverse range of styles and for its inclusion of specialises lenses that help reduce certain types of light that may irritate some people.

Scott was able to answer some questions for us.

What do you believe sets Glasses Shop apart?

Our site makes it very convenient to buy high-quality glasses online at an affordable price. With 1000+ styles, anyone can easily find a pair that suits them.

What do you want customer to know about your business?

It is super easy and fast to buy glasses online at Glasses Shop. Glasses Shop provides you with fashionable eyeglasses at very reasonable prices. We have lightweight frames which are durable and comfortable, made of titanium metals and plastic. These frames are provided to customers at cheaper rates as compared to other conventional optical retailers. Shopping at Glasses Shop will make people change their eyeglasses every season or with every outfit due to our extremely affordable rates. Meanwhile, Glasses Shop offers 14-Day Return, 90-Day Warranty and 100% Store Credit Refund.

What are some of the common mistakes people make when buying glasses online?

The option of buying glasses online, offers you a convenient shopping experience— you don’t have to laboriously traipse down to an optician down the street. We have copious amounts of inventory to choose from and of course, a discounted collection. Whether it is prescription glasses, progressive glasses or fashion eyewear, nowadays, we all prefer to buy eyeglasses online.

However, the process is much more complex than buying a pair of blue jeans or ordering theatre tickets online, with certain unforgivable mistakes characterizing a buyers journey, who sets out for shopping of eyeglasses in the digital world. What are these mistakes? Let’s have a look.

1. Ordering Eyeglasses on the Basis of an Old Prescription

Consumers tend to order eyeglasses online, based on their old prescription, rendering the procurement useless in providing a consumer with the required vision correction. As a result, they end up wasting your time, energy and money as well, especially, if the online retailer does not offer a return policy on incorrect purchases.

The most glaring reason for this mistake is the lack of knowledge among the general public, failing to appreciate that weakened eyesight is under a process of dynamic changes, hence every optometrist advises regular checkups, and prescriptions in general are only deemed valid for a period of one to two years.

What You Can Do: It is advisable to get your vision checked by a qualified optometrist before ordering the glasses online, and use the latest, current prescription for procurement.

2. Shoppers Tend to Ignore the Impact Resistance of Eyewear

When you have an expansive collection of discount eyeglasses available at your disposal, it is natural that you may ignore the impact resistance characteristics of an eyewear.
Considerations such as, the right look, the right fit and the right price, end up clouding once judgment, when it comes to choosing an eyeglass that should also be safe to wear. According to a survey conducted by the American Optometric Association (AOA), nearly one fourth of the eyewear purchases made online, reportedly fail to meet the safety expectations of the consumer, getting damaged at the slightest of impacts.

What You Can Do: The impact resistance of an eyewear lies in the strength of its lens. Choose a lens made from polycarbonate or trivex, when buying discount eyeglasses from an online retailer, as they not only provide crystal clear vision but also offer high impact resistance in comparison to other options available in the market. Also make sure that the online retailer, from whom you are purchasing an eyewear, is reliable and has a reputation of offering quality products.

By avoiding these two common mistakes, you can make a purchase decision that is sound, resulting in procuring the glasses that not only offer the right look and price, but also the right fit and durability.

What has been the most rewarding part of starting the business?

To me, I am completely responsible for the business I gain, the income it provides and that my own ideas, work and products.

The interesting thing about setting my own hours, is that I generally work many more hours than I would in a typical 5-day job. It became flexible. I would say I am never really off duty.

But this is no bad thing and it means I can introduce and incorporate new ideas, services and products into my business, sell how you want to sell. It’s my call. Everything makes more sense.

As hard as the work can be, it is still a great joy as I am genuinely passionate about what I do. I could never go back to working for someone else. Yes, I do work for my customers and in effect they are my “boss”. It gives me the creative freedom to research and provide what customers want and to provide what I want to provide.

Help people. Use products and services to improve people’s lives. Get more creative. Create our own opportunities and our own solutions. Have more job stability. Never worry about being laid off or fired.

Reach your dreams. If you’ve ever dreamed of being wildly successful, this is your chance. Change the world. It may seem like a lofty goal for you right now, but your business really could change the world.

Again, it’s all on my shoulders but I am lucky enough to work in a business I love, and I really can’t ask for any more than that. There’s nothing stopping you. What’s really keeping you from being an entrepreneur? Of course, there are risks, but there’s nothing forcing you not to take them.

I hope that helps answer your question and I wish you all the best with any business endeavors you involve yourself in.

What advice would you give someone else starting a business like yours?

1. Build a low-cost, high-impact site without spending a fortune to improve customer experience.
2. Create a solid business plan, and establish a marketing strategy.
3. Pricing is easily one of the trickiest aspects of starting a business. How to set prices is important.
4. How to Put Together a Marketing Campaign on the Cheap.
5. Look for some marketing techniques to fuel your company’s growth.