Every business in the world wants to get its name out there, no matter what industry it calls home. Marketing is a core part of any business strategy. However, nowadays people are obsessed with the internet, with getting proper online marketing done. And while it’s true, this is one of the more efficient ways you can get your name out there, neglecting other marketing types will only lead to subpar results. And one of these oft-neglected types of marketing is centred on banners.
Namely, banners are a powerful way to get your name out there. They are bold, large statements. Eye-catching and direct, you can introduce hundreds or thousands of people to your business, all with a very minimal investment. Now, if you want to know how to make the most out of this kind of promotion, read the article below to find out.
Keep things simple
A key component of a good physical banner ad is keeping it simple, and memorable. You want to aim at something short and bold, something that just gets stuck inside peoples’ heads. Attention-grabbing banners are the way to go, and there are lots of tricks that help you do this, without getting gaudy or tacky.
Namely, aiming for things that rhyme, or that are funny, can give you the results you want. Furthermore, understand that we are not recommending simplicity just because of space limitations. Rather, it’s a fact that people will give your banner a passing glance at best. Think of it like you’re getting only 2 seconds of screen time – you gotta make them count. Don’t oversaturate them with information on anything and everything. Too much info, too much nonsense, too much noise on your physical banner won’t let people absorb your message. They might remember the design itself but probably won’t have the faintest clue what company is represented by it.
You want to send a clear message
Now, how can you grab people’s attention, without drawing away from your message? Well, that one is more of an art than it is a science, but it’s not impossible. First, a very simple concept – large text. Banner ads are used to attract people from a distance, to catch their attention from far away. You can get professionally-made printed mesh banners, you can post them all over town, but if nobody is able to read them, you won’t accomplish much.
As far as fonts are concerned, a standard sans-serif font will do the trick. It’s gonna be much more readable than anything flashy or crazy.
Choose the info you give wisely
You want to keep your message clear and concise. Think about what you actually want to accomplish with this banner – do you want brand awareness, or are you marketing some new product or service? Do you want people to visit your store or your website? Once you decide what you want to do, you need to act accordingly. If you just want people to get familiar with your brand, all you need is the name of your business and your logo. Maybe a catchy phrase or quote, but that’s it. On the other hand, if you want them to check out your store or website, you need to provide addresses for both. A website address is useful if you want people to reach you, but it’s just taking up space unnecessarily if you are building brand awareness.
The location is vital
If you want to promote your business by using a banner, you need to choose the right location for said banner. First of all, the obvious factor here is that you choose a place that has lots of traffic. Of course, you also need to get approval from the local government, city council, or whatever authority is relevant in this situation.
However, the second important aspect deals with the design itself. Namely, you need to check out the surrounding area, and actually figure out how well the banner will mesh or contrast with the background. So, if it’s a grey a wall, you don’t want the banner to be grey as well and disappear. A green banner surrounded by trees is also a bad idea. Go with something that really sticks out, not so much because of its own design as much as because of the area it is surrounded by.
Don’t miss out on this effective marketing tactic. A good banner can attract customers, get your name out there, and make a statement on behalf of your company. It should send a message, all through clear design, the right font and text choice, along with a good location. With a great cost to impact ratio, you will definitely find some use from this type of ad. Remember to keep the messages clear and concise, try to get some humour in there, and think long and hard on the placement of the banner.
Emily is a business psychologist with a passion for marketing & design. Researching, exploring and writing are her favourite things to do. Besides that, she loves animals and travelling.