VR vs. AR
Now that I’ve managed to grab your attention, you must be well familiar with one of the trendiest technologies of today, that is VR.
Are you a fan of Pokemon Go?
It might be surprising for you, but the popular game does not consist of VR. Instead, it comprises another captivating technology that will become the next trend in the market- Augmented Reality!
Many people confuse the two, and it is essential to dissect the differences; therefore, while people are well-versed with VR, this article will highlight the potential of AR technology.
So, how intrigued are you?
If we’re on the same page, let’s dive deep into the pool of information!
AR: an interactive experience
While VR offers an exciting experience, AR builds an interactive atmosphere that is not much varied from the real world. Not only this, but the technological advancements in AR are now benefitting e-commerce businesses to a greater extent.
Because people can now view 3D images of a product to supervise the same in an improved manner.
The future of AR looks bright, do you agree?
From gamification to the real work environment
Have you ever visited arcade or gaming stores? Then you must have seen some crazy people making wild motions in the air.
SPOILER: Those people aren’t crazy!
Instead, they are deeply engaged with the imaginary world experiencing VR under the huge welding-helmet looking-like headgear.
Not only this, but VR-based training is provided to the employees to make them familiar with the occupational practices and danger involved.
The only drawback is that VR tech requires a complete set of equipment along with the goggles or headgear, whatever is available to keep in sync with the experience entirely. On the other hand, AR hasn’t missed making the headlines. It consists of image projection onto glasses to give an effect of a live view. Therefore, the tech is perfectly suitable to work with to practice in real work environments.
Apart from that, Snapchat filters are trending, and youth is attracted towards the same because of its quirky element.
Do you want to know something professional and interesting?
AR also has a massive role to play in professional fields, including medical, military, education, manufacturing, and more. For instance, doctors need to practice surgery without harming any human being, which is why an AR-based environment is perfectly suitable in the absence of cadavers.
Basically, AR is everywhere, and it has exceptional use cases in everyday life. Don’t you believe it? Then, keep reading to witness the same.
Top-notch use cases of AR
1. AR and military
Microsoft and the US army are working in collaboration to build an Integrated Visual Augmentation System (IVAS) to enhance awareness, navigation, and other operations.
The platform consists of HoloLens tech and other technologies like thermal imaging, overhead compass, GPS and maps, etc. These incorporated technologies help soldiers monitor and share the enemy’s location.
2. AR in search
3D animals are one of the interesting creations of AR that enables viewing a life-sized animal and allows people to interact. You can easily search 3D animals using ARCore-enabled devices with the help of supported browsers.
3. AR in automotive retail
AR for automotive is an impressive concept as it helps users acquire improved technical details, car sales, and more.
Not only this, but if you own an automotive showroom, you may leverage the tech to build a digitized showroom that’ll engage more customers.
4. AR in business cards
It’s time to get introduced to AR business cards that acts like a chip full of information. It can contain data like personal info, a company’s portfolio, and more. Additionally, some of these cards also consist of a feature that enables adding a voice note to the same.
5. AR in fashion
Big fashion brands or businesses have started incorporating AR into their mechanisms to virtually fit their label onto models. Therefore, it helps customers view the fit, size, and other details before they pay for the same.
6. AR in coloring
Kids love drawing and painting their emotions on canvasses. However, today’s world is not limited to a 2D paper, WHICH IS WHY…
3D drawing using AR has become a part of the bigger picture!
For instance, Disney now offers AR-based coloring books that allow users to draw on 2D paper and then render the same in 3D.
Isn’t it intriguing?
7. AR in architecture
AR has now become a tremendous part of the construction and architecture business due to its effective results in design visualization and space planning.
Furthermore, the tech enables taking a virtual tour of a 3D model, which can further help in assisting the plan.
Though AR has many more use cases, the above-mentioned are some of the top industries harvesting benefits from the same.
8. AR in productivity
One of the top-notch use cases of AR is customer support. According to reports, about 66% of businesses are or are planning to leverage AR for their customers. For instance, AR can increase the efficiency of a helpdesk by enabling consumer service agents to see what the customers are facing.
They can take a peek at the problem and fix the same by understanding the root of the cause. Therefore, it boosts productivity, eliminating the pressure of explaining the whole issue to the agents.
AR’s position in today’s world!
The enhancements brought by big companies like Google, Intel, and more have highly contributed to taking AR tech at a peak. Initially, the tech failed to hook consumers; however, it was also because of people trying to adopt a new mechanism.
In a nutshell, AR tech doesn’t give rise to an artificial environment; instead, it wraps the real-life atmosphere with virtual objects. Moreover, it is now offering new methods to deliver 3D modeling, which has become one of the popular systems in the world.
So, what is your take on the idea of integrating AR into your business?
Have you shifted your business online?
If not, THINK AGAIN!
Ankit Singh is a seasoned entrepreneur, who has crafted a niche for himself at such a young age. He is a COO and Founder of Techugo. Apart from holding expertise in business operations, he has a keen interest in sharing knowledge about mobile app development through his writing skills. Apart from sailing his business to 4 different countries; India, USA, Canada & UAE, he has catered the app development services with his team to Fortune 200, Global 2000 companies, along with some of the most promising startups as well.