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Rod McKenzie started Think Local Digital after 25 years of IT work and sales and marketing jobs in many industries. With a broad range of experiences with many businesses, Rod and the team have a wealth of knowledge to help any small to medium business navigate the digital marketing landscape. We have a team of people who work together to create a great offering for any small to medium business looking to partner with a digital marketing agency. We take the time to understand your business and work with you to help you achieve your goals.



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Q What is digital marketing?

Digital marketing is the use of digital channels like search engines, websites and other applications to connect with potential customers. To do it well, you need to understand your target demographic. You’ll need to understand how they are searching for your business, or services and use this information to help find the best approach.

Q What is SEO?

SEO is a process that improves your website’s Google Ranking. The better your Google Ranking the higher in search results your website will show for search terms you are targeting.

This process includes work done to your website as well as other work we do to improve your ranking.

Q Is it important to keep my website software and plugins updated?

Yes, it is important. Websites that are not kept updated, leave themselves vulnerable to hackers. Unfortunately this happens regularly, so make sure your platform and plugins are updated.

Q If I have a website and it needs updating what is the process?

Updating your website is personal and we take the time to discuss with you what you want. We can develop different solutions to achieve your desired outcome within your budget.

Q I'm thinking of using Google Ads. Should I talk to Google direct or use someone like you to set it up and manage it?

Some people setup a Google Ads express campaign after talking to the google support line. For some businesses this might work, however, to be able to use the full functionality and tailor a properly structured campaign, it’s probably best to use an agency like us. We actively manage everything for you, provide reports and someone you can talk to.

Q What is a Google Business Profile and is it important?

Your Google Business Profile is a great way to show up on Google Maps and Search results when people are searching for businesses like yours. It has lots of different features and if setup and consistently maintained can help you stand out from the competition.

Q Should I do both Google Ads and SEO?

Google Ads and SEO have their advantages. Ideally, if you have the budget you could benefit from both. Google Ads (or PPC Pay Per Click) is good to show up on the front page of Google in a very short period of time. SEO (Search Engine Optimisation) is a longer term strategy done in phases. With SEO you need to allow 6-12 months to gain traction.

Q How much do you charge to build a website?

This depends on the complexity of your website. Are you selling products and want a shopping site? Are you a service provider who is looking for customers to call? Do you offer a lot of products or services or just a few? We take all this and more into consideration when we quote a price. We can have a quick chat and give you an idea of how much YOUR website will cost to build.

Q What can your digital marketing agency do for my business?

Our digital marketing agency, and our team can help you reach the right customers and grow your business using online platforms. With the right strategies and our expertise, you’ll see massive gains in revenue and your online presence will grow. We offer services like Google Ads Management, SEO, Website Design, Google Business Profiles, Website Hosting, as well as Mentoring sessions through ASBAS.

Q How do I get started?

We offer a free review of your Google Ads Campaigns, we also offer free SEO analysis and site audits, to get you started. The team at Think Local Digital are happy to chat with you and discuss where to begin for your specific business and your vision for growing your business.

Q Which industries benefit most from digital marketing?

Online Marketing works well for all industries. We work with a lot of different businesses to grow their presence online.