Dan Holzmann is the CEO and President of the Juice Plus+ company, a highly successful, multi-national health and wellness brand that has a presence in over 25 countries. The success of Juice Plus+ speaks for itself, but how has the CEO achieved this success as a leader?
Juice Plus+ was established more than 50 years ago, starting as a small, direct sales company that expanded into the health and wellness sector in 1993. When the brand entered the European sector, Dan Holzmann jumped on board and worked his way into the CEO position he maintains today.
His employees will tell you that he is a very hands-on CEO who really treats everyone, at every level, like his own family. He has had several pitfalls and setbacks throughout his career and instead of trying to bury them, is open and honest about how others can learn from his mistakes.
This level of humility and fatherly management of his company is what sets Dan Holzmann apart and keeps his employees motivated. In this article, we’ll look a little closer at some of the core principles that this dynamic leader holds dear and that have driven his success up to this point.
A passion for making a positive difference in people’s lives
The main driving factor behind his great success is undoubtedly his sincere passion for improving people’s lives, whether that is his employees or his customers. He not only uses his business as a means of enriching the health and lifestyle of customers but also as a means of providing a business opportunity for his employees.
Because he knows that teamwork is absolutely essential to the success of any enterprise, he chooses to engender a sense of family throughout his business. Above all, this approach creates a trusting environment where even in high-level corporate settings, people are supported and mistakes are learnt from rather than punished.
Dan Holzmann never gave up on his company and understood that sticking to a good idea, even if it struggles in the beginning, will always eventually pay off. He was confident in his product and his employees and remains so to this day.
His passion for his brand’s mission and his confidence in the ability of his employees to accomplish that mission is what has enabled his company to succeed where others fail. It’s not just about saying he can do something, for Dan Holzmann, it’s about actually taking active steps to achieve the goals that are talked about.
A unique management style that focuses on enabling leadership in others
Dan Holzmann’s approach to business management acknowledges that a key leader is essential but that it doesn’t mean others can’t have opportunities to lead in their own contexts. The marketing approach of Juice Plus+ allows partners to become leaders of their own teams and inspire people under them with their own approaches.
As a leader, Dan Holzmann really puts the power in the hands of employees while guiding them with authority where necessary. His approach isn’t about pretending there’s no hierarchy, it’s about giving everyone the flexibility to succeed and make decisions within their own arenas.
Discipline in his craft
Dan Holzmann understands that underlying everything, you need to show a level of discipline to succeed in business and life in general. This means adhering to a personal code, even when it’s inconvenient.
Having faced a lot of adversity over his long career, he knows that if you take shortcuts and don’t apply yourself, there won’t be any reason for people to trust you. This discipline in his craft has allowed him to succeed where others may have given up.
How these simple principles can be applied to business and life in general
While these traits have been beneficial for Dan Holzmann and his global business, they aren’t exclusive to him and can be adopted by anyone with the willpower to do so. Adopting any new mindset is going to be difficult in the beginning, but if you stick to your guns these traits will become second-nature very quickly.
Above all, what we can learn from Dan Holzmann is that a sincere commitment to a set of guiding principles is essential to achieve success in a competitive industry and to inspire others to support your ambition. Without a passion for what you do and without the ability to acknowledge as well as learn from your mistakes, it will be very difficult for you to overcome setbacks and achieve the success you desire.
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