Ms. Vivian Wen Wei is the owner of Boundless Organic. She is passionate about providing men, women and children with certified organic products, including food and beauty. All her products will make the customers feel good as well as being good for the environment.
Q: Tell us a little bit about your background and how you ended up starting your natural beauty organic store.
A: From green interior and furniture design to an organic life style, my partner Leo and I are always passionate to try something new and different. But there is one thing never changes, it must be something good for us and our planet.
In spring 2014, I had some serious problems with my skin, and an allergy to many cosmetic ingredients, it triggered me to search what is the real healthy alternative cosmetics for my skin.
Here I found my treasure, there are a army of people who shared our vision, and the whole organic industry is changing the world and how we live.
We wanted to join this great movement and share all our findings with everyone we loved. When Anastasia was 7 weeks old, we decide to act on this dream, and so Boundless Organic was born.
Q: What were some of the biggest hurdles you had to overcome to get your business off the ground?
A: To be a new comer in e-commerce and a family that just had a baby, our working time was very limited, so we had to make lots of plans and consult every professional on how to make our dream a reality.
We want everyone enjoys the lowest shipping costs, no matter where they are. So there comes lots of testing and trials. The whole workload was huge, and after 3 months of hard work, our website was finally ready.
Then, how to find our customers, that’s another issue. Our circle of friends gave us the biggest support; they shared our websites and ordered lots of products for themselves.
Q: What piece of advice would you give to someone looking to start their own business?
A: There’s always so much of fun but also a lot headaches when it comes to running your own business. And there happens no ending for this venturous route. A heart of love and passion is the driving force, being yourself will lead you in the right direction.
Q: How do you differentiate yourself and your brand from others?
A: We are working to find the best organic goodies for our family and friends, all the brands we choose, has been tested on ourselves for a certain period of time.
We work with all the brands that are passionate about using the purest organic ingredients and have a very strict standard, most of them are ACO, OFC and USDA certified organic. This is my dream work, full of love and good will.
Q: Who would you say is your greatest hero?
A: My greatest hero would be my grandpa, who’s very talented in his age; he’s a faster leaner and always enthusiastic about new things. He’s not only talented in languages but also very good at analysing. His passion toward life did influence the whole family for a quite long time.
Q: How do you think the organic beauty products industry will change in the next decade?
A: The organic beauty industry will be growing dramatically in the next decade, as we can see the fast growing demand from the consumers. People are changing their habit that relies too much on chemical for the cosmetics.
It’s a sustainable trend, we are more concerns about the relationship between environment and human beings. It’s a circle, we have to do the right things in the beginning, not only for ourselves, but also for the next generation.
Q: What do you believe to be your greatest success?
A: Our customers messages and emails on how much they love on what we do gives us great satisfaction. It’s more than how much we earn, but who we are.
If you are interesting in learning more about Vivian’s story or the amazing products available to purchase in Boundless Organic’s store, please feel free to visit their website – www.boundlessorganic.com.au.