In 2018, many experts are predicting that there will be a lot of changes to the way websites are used and what consumers are looking for in a website. Because now 90% of traffic comes from mobile phone and all the users expect some new changes from your site.
So if you want to win in the 2018 version of competition and want more visitors and customers come to your site for purchasing, it is important to follow all these below steps which really help you in updating your site.
Make website mobile friendly
If you want to attract more traffic to your website, it is vital to make your website mobile friendly. Because a significant chunk of your audience will come to the website from mobile, we can suggest some things which you can implement on your site.
In helping you in make your website mobile friendly; firstly you’ll need to build a website so choose the responsive theme it’s better for both desktop and mobile.
Secondly, if you have already the website and your website is not mobile friendly. Here, you should look to implement AMP (accelerated mobile pages) with using this plugin in WordPress.
AMP creates the faster version of your existing pages and its help to satisfy all the users who are facing issues of the slow-loading site.
Quality images and videos
Video and images are an essential part of a website to engage the user and attract by showing unique content helps users to know more about you. For e-commerce sites, images play a vital role in selling products.
As you know that many people spend time on YouTube because of unique videos. Users also expect websites to take less load time. When uploading too many videos or images onto a website, it can really increase the loading time, which will have a negative impact.
So you will need the right web hosting like HostGator, to give your website faster speed. Your images also should be lightweight and best in quality. You can compress your image with Compressor.io and SVG (scalable vector graphics).
Both are the best software to compress the image. If you want to upload a high quality video on the website, you can first upload videos on YouTube and then embed the link on your website. By doing this your website will open in less time and your video run faster without trouble.
Progressive web app
If you want to give the best experience to all mobile-friendly users without making an app, a good option would be a progressive web app (PWA). It’s a very easy process and you website works like the app.
The progressive web app instantly loads and the user can use it both online and offline. To implement this feature on your website you just need to add a plugin for your WordPress website and make your website like an app. Whether the user is offline or online they can easily use the service and buy products.
Use large size fonts
The fastest mobile friendly site will lose visitors is they are unable to read the text easily due to the small size of the font. So when you are adding content to your site, ensure it is large enough that both mobile and desktop users can easily read it.
After publishing the text you can also self-check the content if it will be readable or not. If the text is readable, it’s good for the site and should maintain their attention when they are looking through your website.
Get success in 2018
After updating your website you will be well on your way to a better ranking in search engines. Give the best version of your website to customers which will hopefully ensure they keep on coming back.
Executive Editor at Best in Australia. Mike has spent over a decade covering news related to business leaders and entrepreneurs around Australia and across the world.