The family of revolutionary leader Nelson Mandela announced the launch of Mandela Media, a joint entertainment venture with Michel Sugar.
Mandela Media will honor the undying legacy of the late South African political leader. The company will be run by Mandela’s family in partnership with Sugar who founded Sugar23. The aforementioned production company is behind the acclaimed film “Spotlight” and Netflix’s “13 Reasons Why”. Sugar’s ad agency DMA also has a hand in forming Mandela Media.
The group will be creating long-form and short-form content under the Mandela Media banner. Projects will focus on “racial inclusion and equality, gender equality, mental health awareness, and social justice,” according to CNN.
“My father spent his life fighting for freedom and equality,” Makaziwe Mandela said in announcing the venture. “My family and I are very excited to partner with Sugar23 on Mandela Media. Sugar23 and DMA United not only believe in my father’s values but are also incredibly passionate about sharing those beliefs with people across the world through art, culture, and entertainment.”
“Nelson Mandela is an international icon who dedicated his life to changing laws and minds,” says Sugar. “We are honored to partner with Mandela Media alongside Nelson’s family and carry on his legacy, inspiring a new generation with content that highlights the many causes he steadfastly stood for and the many people he tirelessly fought for.”
Content from the media brand will be based on stories from around the globe. These will be in accordance with what Nelson Mandela continues to represent for the people. Amongst them is social justice in the form of racial and gender equality, and mental health awareness.
Ben is is a senior journalist and sport columnist for Best in Australia. He previously worked for the BC and other radio stations.