In this day and age, most marketers would rather opt for online marketing rather than investing in product catalogs. However, catalogs are far from obsolete. Even in this digital age, product catalogs are used as great marketing tools to enhance sales and bring in more customers towards your business.
The biggest advantage of product catalogs is that they are tactile – which means customers can feel and connect it with faster than products that they see online.
Additionally, a product catalog makes it easier for customers to understand the various products and services that your business has to offer. This plays a major role in earning new customers towards your business. Some of the other advantages of a product catalog for your business include – strengthening brand identity, engaging customers with a better shopping experience and they are highly sustainable.
However, there are certain things that you should keep in mind as well as mistakes that you should avoid if you are trying to design a catalog that will boost sales and appeal to new customers. Here are some of the dos and don’ts to keep in mind while designing a product catalog.
Do’s while designing a product catalog
Do add catchy headlines
The first thing that people glance at when they go through your catalog is the headlines. This is why it is absolutely necessary to make sure that your headlines are catchy. Make sure that your headline grabs the attention of anyone reading it.
However, keep in mind that your headline should not be misleading, that can lead to a lot of people losing interest in your business. Your headline should be catchy and justify your business.
At the same time, also make sure that the headline should not include the product description. In short, your headline should convince people to go through your catalog and eventually increase sales for your business.
Do provide all information
Catalogs are great marketing tools and are basically designed for boosting the sales for any business. A product catalog, in particular, is supposed to offer all the information that a customer might require. Include information like the product name, product number, size, material available colours, price, availability, discounts and offers.
These are the common information that any customer will expect from a product catalog to make a proper buying decision.
Do think of the design
As a business owner, you might want to design a catalog that is chic and elegant. However, it’s not necessary that a chic and elegant design might go hand-in-hand with your business. For instance, your business deals in bathroom accessories. For this type of business, a simple design with high-definition images is a perfect match.
On the other hand, if your business deals in fashion and apparels, then you can consider a chic and classy design. All in all, the design of your catalog should complement your business perfectly.
Don’ts while designing a product catalog
Do not hide the contact information
One of the biggest purposes of a product catalog is to boost the sales of your business. For that to happen, you have to make sure that customers have easy access to all your contact information.
One of the most convenient things would be to add contact information like your business email ID, website URL and offline store contact number on every page of your catalog.
On the off chance that this is not possible, display your contact information on the very first page of your catalog so that customers do not have to search too hard for it. Contact information must be easily accessible, so make sure that you don’t end up hiding it in one corner of your catalog.
Do not over clutter
Nobody likes looking at a page that is cluttered with text and excess images. A page that is overly cluttered can cause a strain on the reader’s eyes. Moreover, a catalog page with too many components becomes extremely difficult for a person looking at it to understand. People will not understand where one section ends and the other begins.
People will lose interest even in turning pages, which could result in losing major sales. Make sure to keep the design simple yet appealing to attract more customers and increase conversion rates.
Do not forget the discounts
Discounts and offers are a great way to attract customers towards your business. If there are products up for discounts, make sure that your customers know. Discounts and offers have a higher chance of convincing customers to make the purchase. If you are opting for bulk catalog printing, then to boost catalog sales – you can offer special discounts exclusively through the catalog. This is a sure way to keep customers interested in your catalog. Additionally, make sure to highlight your discounts for readers to find them easily.
Adam Smith is a content crafter at Mixam who loves to motivate entrepreneurs and startup holders. He writes for magazines and blogs on topics pertaining to leadership and success. When he is not writing, he is either on vacation or binge-watching series on Netflix.