Using keywords in your blog posts will improve SEO

Using keywords in your blog posts will improve SEO
Photo: undrey, Bigstock

Making a master blog post is a skill not everybody has mastered. Runny content and fluff doesn’t make sense in a blog post. If you want to keep your reader’s attention, you need to give them the relevant content.

Many times, bloggers write quality content but they don’t get the readership. This is due to the frequent mistakes done by them. The first thing is to make a blog that contains useful content then you need to use few tricks to make it SEO friendly.

There is no harm in putting more efforts in ranking your content. After all, what’s the point of writing content that doesn’t get visible?

Do you think that there is a point in chewing the same gum again and again? Well, similar is the case with your visibility. If you want Google to rank you, make your content SEO optimized. It may be an overwhelming task to find the keywords, but yes it yields positive results. It evidently feels terrific to see your plant growing. Similar is the case with your blogging. If you want to see it occupying a leading position on different search engines, targeting the right keywords is the key.

Research

Why are we emphasizing more on research? Because your research will help you in knowing what keyword you should target. You first need to see your topic and the branches that are linked to that topic. First of all, build up an association set with the central theme of your blog post. Jot down the words that come to your mind, related to that specific blog post.

Now, you have a list in your hand, start your research on “Google Adwords” and see the nature of competition of that keyword. Rephrase your words and try finding out more, maybe you will find out more relevant keywords.

One thing you can’t forget here is the probability of ranking that keyword. Do not make a mistake of using the keyword where competition is high, go for the keyword where the competition is low or medium. That’s how you will be able to rank it appropriately.

Keyword Stuffing is a big NO!

There are bloggers who think that their content will get a good rank on Google when they will do keyword stuffing. Unfortunately, this tactic will not work for them anymore as Google demands quality content. If you see another side of the picture, your reader will be least interested in reading your content if it contains so many keywords.

Keep it in mind; your readers want useful content, not something that is full of keywords.

Use the LSI method

Google has now changed its algorithm. It is more towards the appealing content. You have to map up your blog post as per the LSI standards. LSI stands for “Latent Semantic Indexing.” To find the LSI keywords, you can take the help of LSIgraph.com. There, you will see the list of relevant keywords. You can use those keywords and can smoothly construct your blog post.

All you are required to do is, you need to write the main topic of your blog post and LSI graph will show you the LSI keywords. But don’t make a mistake of forcefully adjusting all the keywords as it will spoil the quality of your content. Only use those keywords that are easily adjustable in the content.

Keep the mundane topics aside

When a reader comes to read your content, he expects to receive the information he hasn’t collected before. So don’t let down your reader’s expectations and provide them the information, they are looking for.

Suppose you have made a blog related to nutrition. Now, you are posting the same articles again and again like “Benefits of eating an apple in the morning” and “How Apple can improve your overall health.” These two topics are entirely same. Do not fall into the category of monotonous. Instead, you need to be creative with the topics. People wish to hear something new from you every time. Do not disappoint them by dragging them to the alley of monotonous.

Structure your blog post properly

Once you have selected the keywords, now it’s the time to write the useful content. You are aware of the fact that presentation helps you a lot in grabbing the attention. Similarly, to attract your audience, you need to structure your post in a smooth manner

Tell them the road-map of your blog post. Keep three things in your mind

  • Make a killer title and hitch the attention
  • Give a brief but catchy introduction that tells your reader, what is there in the blog post.
  • A well-written body can do wonders for you. Don’t kill the real essence and structure a winning frame.
  • If you are not going to conclude your blog post, your reader will feel like; you left him in the middle of nowhere.

Take the help of available tools

You can take the help of tools to determine whether the blog post is effective or not. One of the most amazing tools is “Moz Page Grader.” This tool will you the big picture, whether your content is useful or not. It will tell you, what you can do to make it more SEO friendly.

Days of humdrum content are long gone. Previously, SEO tricks used to work for people, by keyword stuffing they used to get the highest rank on Google but not anymore. Today, you have to give your user the quality content. When you write a blog, don’t think that you are writing for bots but humans. With the help of available SEO tools, you can make your content much better for your users.

Furthermore, SEO friendly content can do wonders for you. You just need to know, how to use the keywords appropriately. If you correctly use the above-mentioned tips, the chances are that Google will register you in its good books. What else can be exciting than that?