How Founder of Fyrebox Cyril Gaillard utilises quizzes for generating leads for businesses

Cyril Gaillard is the creator of online quiz development service, Fyrebox. In 2011, he got his start making educational games as a way to entertain his niece and teach her French in a fun and engaging way. At the same time, businesses were also starting to utilize quizzes as a means of generating leads and gathering useful information about their customer base. It was the combination of these two factors that led to the birth of Fyrebox. Catering to both schools and businesses, the online quiz platform has continued to change the way in which information can be collected and accessed.

For businesses in particular, Fyrebox is providing a tool through which they can better operate, giving them the chance to optimize their services and deliver them in a way that their customers value. Quizzes can be created in a matter of minutes and customized to the liking of the business. The quizzes can be used as a survey, a competition, or a product recommendation tool.

The quizzes have the ability to be a simple software or a more complex one. For example, they can range from a few simple maths question to a more complicated multi-language quiz that delivers a certificate of completion and sends the participants’ details to a CRM or email marketing software.

This processes provides many benefits for businesses. The growth in their mailing list that occurs through the collection of data that is asked in the quiz will allow any business, big or small, to generate more leads. Creator Cyril Gaillard notes that his quizzes are often used as the first stage of many businesses’ marketing automation strategies.

The quizzes they create are advertised on social media platforms such as Facebook or on Google ads and are often clicked on by potential customers due to their fun nature. Once this has been achieved, the data from that person’s quiz is sent to the company’s marketing software so that they know what kind of people to target when looking to convert customers.

Engaging in the digital world is quickly becoming the top way to stay ahead of competitors and utilizing tools for gaining traffic and improving conversion rates is of increasing importance. The engaging nature of quizzes is a simple way to attract attention to your business and retain the data of future customers.

Quizzes are a way to quickly gather data on an online audience and use this valuable knowledge to adjust marketing techniques. Cyril Gaillard and the team at Fyrebox continue to optimize their quizzes to ensure that companies can do this consistently and effectively.

Samantha Rigby
Samantha Rigby
Samantha is the head of content, lifestyle and entrepreneurial columnist for Best in Australia. She is also a contributor to Forbes and SH. Prior to joining the Best in Au, she was a reporter and business journalist for local newspapers.
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