Dark Phoenix director blames himself for box office failure

The writer and director of Dark Phoenix, Simon Kinberg, has taken the blame for the film’s failure.

The latest and final installment of the X-Men franchise from Fox debuted on June 7. Surprisingly, to widely negative reviews. The film reportedly leads to the disappointment of audiences and long-time X-Men fans. Dark Phoenix has the lowest opening weekend in the history of the franchise at a box office tally of $32.8 million. This was only half of the initially projected revenue.

Kinberg took the blame for the film’s failure in an interview with KCRW. This not long after X-Men producer Lauren Shuler Donner gave a public statement of her lack of involvement in the series. In the interview, the director listed a number of problems that the film encountered.

According to the director, the movie wasn’t made to be a summer blockbuster. It “wasn’t made as a classic superhero movie, it was made as a more of a dramatic, intimate, smaller film.” He continued to argue that the film’s original release date of November last year would have been a better option. The director said in a statement:

“It clearly is a movie that didn’t connect with audiences that didn’t see it; it didn’t connect enough with audiences that did see it. So that’s on me … I’m saying when a movie doesn’t work, put it on me. I’m the writer-director. The movie didn’t connect with audiences. That’s on me.”

It is a rare move for directors to pin the blame on themselves when movies bomb. However, Kinberg owned up to his faults. It’s a commendable act no matter what the general opinion is about the film or the director.

Samantha Rigby
Samantha Rigby
Samantha is the head of content, lifestyle and entrepreneurial columnist for Best in Australia. She is also a contributor to Forbes and SH. Prior to joining the Best in Au, she was a reporter and business journalist for local newspapers.
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