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The business world is a place full of competition today, and market strategists are constantly looking for new innovative ways to design their marketing campaigns so that they can generate increased revenues and solidify their businesses. The internet provides various platforms for doing just this and gives an opportunity to many small-scale businesses to become household brands. Having a functional business website is one of the significant priorities for every business owner. Good web designs will help in drawing more customers and random users who can go on to increase sales and business productivity. Today, Instagram is a popular marketing tool, although it is a primary photo sharing app, the simplistic designs of the app can do wonders for business owners. This article will highlight how you can use the visual content of your web design with Instagram integration and generate more business. Running carousels In general, users will take only a few seconds to decide whether they want to buy your products or let it pass. It is essential to convince users within this narrow time limit to buy your products from your business website. So, you can try to provide running carousels of pictures showing the top products you have, instead of having long and elaborate descriptions of products. The pictures you use must be of top quality and should look attractive. This will like your business page on Instagram where users will see a running photostream. Display products from your business page on Instagram and show the number of people who liked and commented on your products. Users tend to take fancier to buying products when they see other people have liked them previously. They will be drawn in to devote more time to your page. In your business website's design, the photo carousel ought to run horizontally unlike your Instagram page where the photo stream runs vertically. New business owners New business owners should try uploading photos of the products which are most popular at the beginning, later on; they can expand into displaying other products as well. Which products should be displayed can be seen from Instagram, check Instagram insights to find out which products got the most number of likes and reviews and comments. You must include embedded links in the product descriptions under your Instagram posts also which will direct your users to your business website when they feel like buying your product. Product details Whenever you upload photos of your wares on Instagram, do include links directing your users to your business website, it will help them if they want to buy your products. Remember, Instagram will help only in the marketing process, your website is where the purchase will be made. Make sure that the users feel comfortable while navigating your website, the design of the page should be appealing. You can make your landing pages similar to Instagram in its design with popular background colors like black and white. You should display all the product details and the prices here. Similarly, in the running carousel on the home page, you should have to hover links on your pictures which should appear whenever a user points the mouse cursor on those photos. This will increase your website's simplicity. Increase your real Instagram followers if you want to expand your business and generate more revenues. When done right, proper promotional efforts can bring the desired results and help you reach your business goals. Conclusion Web design is a crucial aspect of your business website which can help decide the success of your business venture altogether. Users do not take a lot of time in deciding if they want to buy a product from a page or whether they should move on to some other website and the reason for this is the simplicity of the website's design. Users do not like feeling confused; they want all the pertinent details at the tips of their fingers. Make your web design simpler by making it easy to navigate and the design easy and familiar. Incorporate Instagram like designs on your web page. Use the photo stream of Instagram as a modified running photo carousel. By making your website more visually appealing you will be able to generate more user interest, and they will spend more time looking at your products, and this will increase your chance of making sales also. These little aspects will help expand your business.

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How to see what you liked on Instagram?

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Having been working extensively as an educator, a researcher, a writer and an advisor for a long time, Ken Robinson brings an influential view on the transformation of the education system. His TED talk “Do Schools Kill Creativity?” has been watched more than 60 million times and seen by approximately 380 million people in 160 different countries. He has been actively involved in many initiatives and invited to countless talks all around the world. In his Creative Schools: The Grassroots Revolution That’s Transforming Education, Ken Robinson exposes issues in education and elaborates his ideas on the transformation of troubled educational systems. He believes that the current education system, especially with the standardized tests, mimics manufacturing, where students are treated the same way and the expected outputs are roughly the same. He argues that this system should come to an end and be replaced with an organic and personalized approach to develop students’ love of learning, to engage all of them, and to prepare them for 21st century challenges. To achieve this transformation, changes should happen in all areas including in schools, teaching approaches, curriculum, testing, parenting, and finally policymaking. Schools need to use students’ passions as the basis for everything they do. In his book, he argues “At the most fundamental level, the focus of education has to be on creating the conditions in which students will want and be able to learn. Everything else has to be arranged on that basis.” The teacher’s role is to facilitate learning and create situations where students can explore the knowledge themselves. Sir Robinson mentions three important purposes every teacher needs to have. The first one is that teachers have to be passionate about what they are teaching and inspire students with their own passions. Secondly, they need to help students become confident and independent to sharpen their skills and expertise. Lastly, they should create situations where students can experiment, ask questions and assess their original thinking. As for the curriculum, Sir Robinson believes that it is important to have all disciplines equally valued and resourced, including the arts, humanities, mathematics, languages, science, and physical education. He also outlines three characteristics for a good curriculum to have. Firstly, it should allow students to find their own passions and strengths. Secondly, students should have the opportunities to learn their interests deeply. Lastly, it should be open for interaction and collaboration among students, experts, and people in the school’s community. When it comes to testing, Sir Robinson argues testing or assessment should not be seen as the end of learning but rather part of the whole learning process. It is also important to have both formal assessments, for example end of term tests, and informal assessment, such as daily evaluations of students’ projects or day to day activities in the classroom. He then mentions assessment needs to support student’s success in their learning at least in three ways, as follows: ‘Effective assessment spurs students to do well. It provides constructive feedback to help them understand how they are doing and to encourage them to improve where they can. Effective assessment provides information on what students have done and achieved. It also provides relevant comparisons with how others have done against similar criteria so that students and others can make their own judgments of their progress and potential. Standards: Effective assessment sets clear and relevant standards that can raise students’ aspirations and contribute to the guidance and practical support they may need in reaching them. ‘ In addition to changes from within a school system, changes also need to happen outside of schools. Parenting and policy makers, for example, are important stakeholders for the transformation. He suggests schools and parents need to go hand in hand. Schools need to facilitate effective communication with parents and help with their involvement, so parents can contribute to the mission and objectives of the schools. As for the policy makers, they need to be willing to listen to the school stakeholders and communities and create conditions for the transformation. Overall impression Being a teacher in an alternative education school, I often nodded my head while reading Ken Robinson’s points in the book. All of his points mentioned above, especially those on standardized testing, the roles of teachers, and the benefits of personalized learning rang true to me. I personally witness how getting rid of standardized testing and providing various assessment alternatives for students can help them focus on what they learn, not on the test itself. An additional idea that would have been helpful to see discussed in the book, is how the challenges that present themselves impact the notion of personalized learning. With my experience as an educator, some challenges include meeting various needs with lack of teacher and technology resources and time management to ensure students get everything they need. These are practical challenges in the field; therefore, it would give insightful perspectives if he talked about them and offered some practical solutions. Overall, I think this book gives a refreshing perspective on education. As Ken Robinson mentioned at the end of his book, his idea of personalized learning is not new. A few notable educators such as Maria Montessori, Rudolf Steiner, and A. S. Neill had already made an impact on the journey towards transforming education systems around the world. Through writing this book, Ken Robinson’s main aim was to continue to pass the torch to as many people as possible; he wanted to continue to shine a spotlight on the importance of student centered, passion driven, personalized learning. I believe everyone who cares about education should read this book and take a moment to explore Robinson’s account of the personalized approach.

Book Review: Creative Schools by Ken Robinson

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