A beginner’s guide to effective YouTube marketing

A beginner’s guide to effective YouTube marketing
Photo: StockSnap, Pixabay

YouTube – one of the most-hyped online platforms allowing individuals to share videos! Even though YouTube is popular in sharing trending videos, the latest songs, and even cooking tutorials, it can also help you build your business identity online!

Sounds interesting

It is indeed!

But how can YouTube help your website develop a strong presence among all the competition?

Well, a YouTube channel supports your site by letting you market your brand/site/product/service using online videos. Apart from adding a character, a level of depth, and a new source of lead generation, a YouTube channel with enough relevant videos can help you get listed among one of the largest search engines online. 

With the benefits shared above, having a YouTube channel becomes a necessity. So if you are willing to get started with your channel, here’s our pick on beginner’s guide to effective YouTube marketing. Let’s get started!

Evaluate your account options

For the majority of people, there are two types of YouTube channels: – 

User: Free, basic accounts that anyone can set up.

Partner: These channels must be accepted as a YouTube Partner, via invite or an application. The partners receive a part of total revenue generated from the ads that run on the videos, and have more control over the channel’s design.

Post content that is unique and original

Once you have set up your account and channel, what’s next?

Start making and uploading videos!

Your feature reel is what should display your BEST content since it is what viewers will see when they see your channel. Your ultimate goal is to leave a good impression on the visitors so they return or subscribe to your channel.

Here’s a quick lineup of content that works great on YouTube channels: –

  • Testimonials
  • Screencasts
  • Product descriptions
  • Humorous or viral videos
  • Tutorials
  • Remarkable demonstrations

Organize, manage, and promote your YouTube channel!

Starting your YouTube channel and leaving it like that will do no good. So make sure you keep it fresh and updated with new videos every once in a while. The best idea is to promote your channel to get more videos.

Here are a few tricks to get that traffic directed to your videos: –

  • Use brief bulletins (messages) on your page, just like a status. Leave comments on other users’ pages, exposing your account to a new audience base.
  • Search users with similar or relatable content and reach out to them via emails. Cross promotion is another good idea.
  • Leave responses to other videos. Don’t leave irrelevant reactions. Leave only well-thought-out, logical responses relating to the topic in discussion so YouTube can link your videos to other similar videos on the platform.
  • Create a YouTube Group or Join One. You can even tag and categorize the videos to link your content to other videos on the platform and get more exposure.
Holding YouTube tablet
Photo: USA-Reiseblogger, Pixabay

The final call

When used right, a YouTube channel can help generate sales leads for your brand, yet it’s not about selling something directly to the viewers. Rather, you need to engage and lure the visitors so they click through to your official website or wherever you need them to.

And as soon as they hit your site, you will get a conversion-optimized lead form in place and waiting for you.

Need an example?

Offer them a free download in return for their name, email or contact number!

There are so many ways to promote your brand over YouTube. It all starts with some preparation, creativity, and hard work. 

However, it’s important to stay grounded.  Don’t imagine turning into a YouTube star overnight. It does happen, but very rarely. Nonetheless, if you follow the tips shared in this guide, and concentrate your efforts on YouTube, you’re all set to welcome a new audience and a lot of popularity!