To be a successful business owner, you must be innovative and flexible to change. It’s important to keep abreast of current trends in technology, to reach more clients and maximise profit. Blogging has now become one of the vital ways to reach targeted audience with your service or product.

Let me state an unavoidable fact here – your business can’t grow as expected in this age without a blog. Are you questioning this? Well, this article’s purpose is to clarify all doubts and help you see ways to promote your business through blogging.

Basics of blogging

If you’re new to blogging and don’t know much about it, I’ll help you out. Trust me, I wrote this just for you. Otherwise skip this section if you already grasp the basics.

Blogging is a regular posting of content centered around a particular subject. It’s like your personal story book that is constantly updated. So, you are providing fresh content consistently for your audience to consume. Search engines are attracted to blogs – they love fresh content. Anyway, we will get to the part of search engines later – back to the basics.

To get a blog on your business website, you need to decide on a niche to center your discussions on. It is important to choose a subject that’s related to your business niche.

Once you’ve sorted out your content niche, then it’s time to get your blogging platform (content management system) installed. I’ll advice you go for WordPress blog, it’s the most popular. It’s easy to integrate to your site, in fact almost all Web host has WordPress available for installation.

After installing WordPress, go ahead to pick and install a theme of your choice. The selected theme design shouldn’t contradict your website design though. With all these factors setup, you can begin blogging. If the process is overwhelming, I advise you get a professional to handle it, they will save you time, stress and money.

Importance of blogging

Blogging regularly provides fresh content for not only your audience but for search engines as well. These web crawlers gravitate towards fresh content, because they need to provide the latest updates in the search results for users. So, blogging optimises search engine results for websites – this is the most important reason why blogs can be vital to your business.

Organic traffic, free traffic from search results, that is what your business can achieve. Thousands of potential clients search for content daily and you can bite a big chunk of this delicious cake. No wonder blogging has become the current trend for business owners these days, don’t miss out on this opportunity.

Going further on this expository journey, let’s explore various ways blogging will boost your search engine optimisation (SEO) results and increase page ranking.

1. Boost SEO with updated content

One of the best ways to make search engines index your website frequently is to provide fresh content with consistent blog posts. These web crawlers are programmed to retrieve content from regularly updated websites as search results. Since it’s believed that the newer the post, the more relevant and up to date it will be.

You need to use this to your advantage as a means of boosting SEO and sporadically increasing number of website visitors.

See, this is how it works – increase the number of blog posts daily or weekly. Make the crawlers index your new content as frequently as possible and ultimately, they will present links of your content to users searching for information.

Through research it has been discovered that high ranking pages in search results are from the most frequently updated sites.

Some businesses are not benefiting from this vital key even while running a blog. That’s because of inconsistency in posting, they provide new content occasionally; maybe once a week or month. Sites like this receive less traffic, way lower than those that blog post daily or thrice weekly.

To spike your SEO results and improve ranking, engage effectively and frequently in blogging. You’ll be amazed at the great outcome.

2. Boost SEO with quality content

It’s a combination of factors that guarantee excellent results in blogging. Just providing fresh content without quality will get you nowhere. Search engines rank pages higher based on their popularity. The more users engage your content by clicking to read, sharing and comment, the higher it moves on search pages.

What does this mean for you? The answer is simple – provide quality content for all your blog post. Don’t just post anything anyhow; conduct in depth research on any subject matter to gather accurate facts before writing. Make sure your posts are interesting to read and engaging to captivate your audience. That way your readers will most likely comment and share your post.

Let me give you a tip here, try to do a search on trendy topics within your niche to help you decide on the direction of your blog post. Once that’s settled, carve out a captivating post title from this. Then research to get the most accurate information about this before writing. You can hire someone to get this work done if you can’t handle it.

3. Boost SEO with keywords

There’s no way to discuss search engine optimisation without discussing keywords. The strategic use of keywords determines success in blogging for SEO. Your prospective client or buyer starts their journey on search pages, so you must optimise and target the beginning of their journey.

So, the user types in a search term known as keywords, looking for something. You need to envisage these possible search terms and use them as keywords within each blog post. The idea is to make your page come up when a search matching the post keywords is made.

I advise you use google keywords to do a thorough keyword search for all the likely search terms your potential clients/customers would use when searching for your product or service. Then, create several blog posts using these keywords sensibly. Be careful not to spam – that is, don’t overuse the keywords.

For example, your business could be selling phones and a buyer wanting to search for a cell phone will most likely search for “Samsung Galaxy Phones”. You as a blogger will have to create a blog post with “Samsung Galaxy Phones” as keyword. Sprinkle this keyword sparingly within your post title and content and this will make the crawlers come for your page when a search matching this term is made. That’s how it works my dear friend.

4. Boost SEO with backlinking

‘No-one’ is an island, and the world is a global community. In the same vein, your business and website shouldn’t exist in isolation. You should relate with other businesses and blogs within your niche to benefit from one another.

Backlinking is an effective Search Engine Optimisation strategy that is harnessed in blogging. Your blog post should contain links to other reputable blogs within your niche and these blogs should also link back to you. This will lead to increased traffic and better SEO results. Because you stand a chance of benefiting from the following of popular blogs in your field.

It’s time to come out and mingle, start by Guest posting on other reputable sites. Reach out to them and indicate interest in being featured on their blog. Once the opportunity is given, write a very captivating entry with a link to your own blog below. Also invite others to guest post on your blog as well.

5. Boost SEO with images

Blogging offers you a lot of opportunities to optimise for search engines and images are not left out. Do you fall into the category of bloggers that just use images to beautify blog posts?

Wow! Your blog images can do so much more for you than just good design and illustration.

Do you know that you can target search engines with the images on your blog? No? Well you can, and this is how to get it done: find images that match your post’s keywords and use them.  Let the name of the image be the same as the keyword. Make sure you use the “alt” element in the html image tag while inserting the image. Don’t forget to also use the same “alt” name as the post keyword.

When this concept is properly utilised, web crawlers will frequently index your site looking for fresh content based on matching keyword searched by users. This improves SEO and overall ranking ultimately.

Conclusion

Search engine optimisation is the most important reason why blogs are vital to your business as explained in this post. You have seen that it provides updated content, affords opportunity to provide quality content, helps you harness the power of backlinking while benefiting from search engine optimised images.

If your businesses SEO is taking up to much of your time, taking away precious opportunities to source clients from marketing, or time to spend on projects. We recommend outsourcing your SEO to a dedicated agency such as Geeka.

When you use these properly, you can improve your site’s search engine results and increase your ranking. In monetary terms, more traffic means more money and progress for your business. Website visitors are more likely to engage with content and buy your products or services. So, are blogs vital for your business? Emphatically Yes!